It’s no secret that our economy is not so hot right now. Everyone still seems to be spending less, but it’s a catch-22 because we also hear that money has to go back into the economy in order for things to improve (i.e. spend! shop!). I don’t know about you, but that’s much easier said than done. It just feels irresponsible to spend with abandon because you just never know what can happen next.

So I was intrigued when I stumbled across a study on one of the many fashion websites that I troll daily that shows the sales of nail polish are up 65% since 2008. And this isn’t the first time that a beauty product has been considered “recession-proof.” Lipstick has a history of seeing sales increase during times of financial turmoil. Leonard Lauder, of the Estee Lauder cosmetics company, even coined the phrase “lipstick index.” Apparently lipstick sales shot up during the Great Depression and increased again in 2001.

OPI You Don't Know Jacques

So what are your thoughts on this? Do you think sales of small beauty items, like nail polish, benefit from a struggling economy? Or do you think this is all coincidence?

I tend to agree with the study. I have certainly toned down my spending in the last few years and continue to be conservative with my wallet. I don’t indulge in professional manis/pedis much anymore except for a very special occasion. But my stash of nail polish has definitely grown at a much quicker rate than normal. Now, I’m a self-proclaimed beauty junkie, but treating myself to a new color of nail polish or eye shadow or lip gloss is such a treat, especially when I’m limiting my spending on shoes and clothes and purses. And I love that I can pop into Target, Ulta or even Walgreens and buy a new “beauty pick-me-up” for around $5-8.

Others could argue that the increase in nail polish sales has nothing to do with the economy. It’s definitely a valid point that nail polish trends are just a bigger deal now and we are bombarded with new colors and treatments through magazines, websites and television shows.

Either way, I know that I will continue to be proof of this study. I love my little beauty treat as much as I love treating myself to a tall, non-fat pumpkin spice latte (hooray for fall and Starbucks), but freshly polished nails last a lot longer than that yummy latte. And I appreciate all the little treats I can afford.

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